Robert B. Cialdini

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

As armas da persuasão

Influence and Persuasion (HBR Emotional Intelligence Series)

Influence: Science and Practice

HBR's 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR's 10 Must Reads)

Před-svědčování

Influence, New and Expanded

Influence: Science and Practice, ePub, 5th Edition (Unabridged)

Yes!

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) (HBR's 10 Must Reads)

HBR's 10 Must Reads for New Managers (HBR's 10 Must Reads)

Le armi della persuasione: Come e perché si finisce col dire di sì - Nuova edizione ampliata