International Series in Quantitative Marketing

Robert C. Blattberg and Others
Series • 6 Books • Marketing & Sales
Modeling Markets Modeling Markets
Modeling Markets
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt & Koen H. Pauwels
Advanced Methods for Modeling Markets Advanced Methods for Modeling Markets
Advanced Methods for Modeling Markets
Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt & Koen H. Pauwels
Managing Business Interfaces Managing Business Interfaces
Book 16
Managing Business Interfaces
Amiya K. Chakravarty & Jehoshua Eliashberg
Mathematical Models of Distribution Channels Mathematical Models of Distribution Channels
Book 17
Mathematical Models of Distribution Channels
Charles A. Ingene & Mark E. Parry
Database Marketing Database Marketing
Book 18
Database Marketing
Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin
Innovation and Marketing in the Pharmaceutical Industry Innovation and Marketing in the Pharmaceutical Industry
Book 20
Innovation and Marketing in the Pharmaceutical Industry
Min Ding, Jehoshua Eliashberg & Stefan Stremersch