Routledge Studies in Marketing

Robert Crawford and Others
Series • 24 Books • Business & Personal Finance
Branding and Positioning in Base of the Pyramid Markets in Africa Branding and Positioning in Base of the Pyramid Markets in Africa
Branding and Positioning in Base of the Pyramid Markets in Africa
Charles Blankson & Stanley Coffie
Strategic Brand Management in Higher Education Strategic Brand Management in Higher Education
Strategic Brand Management in Higher Education
Bang Nguyen, T.C. Melewar & Jane Hemsley-Brown
The Psychology of Consumer Profiling in a Digital Age The Psychology of Consumer Profiling in a Digital Age
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Information Asymmetry in Online Advertising Information Asymmetry in Online Advertising
Information Asymmetry in Online Advertising
Jan W. Wiktor & Katarzyna Sanak-Kosmowska
Building Corporate Identity, Image and Reputation in the Digital Era Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis & Pantea Foroudi
Charity Marketing Charity Marketing
Charity Marketing
Fran Hyde & Sarah-Louise Mitchell
Evaluating Social Media Marketing Evaluating Social Media Marketing
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
New Consumer Culture in China New Consumer Culture in China
New Consumer Culture in China
Xi Liu
Corporate Heritage Marketing Corporate Heritage Marketing
Corporate Heritage Marketing
Angelo Riviezzo, Antonella Garofano & Maria Rosaria Napolitano
Driving Consumer Engagement in Social Media Driving Consumer Engagement in Social Media
Driving Consumer Engagement in Social Media
Anna Bianchi