77 Ideas on How to Run Your Business

What has been articulated in these pages is based on the considerable success I have had, developing and using these ideas for over fifty years with my own companies and with companies I have assisted over the past two decades. This hands-on experience has delivered unexpectedly high results to enterprises from start-ups to those in the hundreds-of-millions sales category. The ideas have been tried, implemented, and proven, always with success, as meeting or exceeding the anticipated level of corporate improvement. These methods are useful not only for struggling businesses but also for companies at a high achievement level. Everyone can improve. I particularly have enjoyed working with successful companies because their leaders realize that improvement is always possible. Another enjoyable aspect for me has been working with people not only in America, but in Mexico, India, Ukraine, and Russia and to discover that people are the same the world over. Culture and methods may be different, but basic motivators are the same