A Behavioral Theory of the Firm A Behavioral Theory of the Firm

A Behavioral Theory of the Firm

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Publisher Description

The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.

Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.—Print ed.

GENRE
Business & Personal Finance
RELEASED
2020
8 May
LANGUAGE
EN
English
LENGTH
299
Pages
PUBLISHER
Barakaldo Books
SIZE
32.7
MB

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