A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
Academy of Marketing Studies Journal 2001, Jan, 5, 1
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- £2.99
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- £2.99
Publisher Description
INTRODUCTION The term image is currently used in a variety of contexts, i.e. corporate image, brand image, public image, self-image, restaurant image, store image, and so on. As a whole, an image can be defined as, "the sum of belief, ideas and impressions that a person has of an object" (Kotler & Clark, 1987). Consumers in particular, develop knowledge systems to interpret their perceptions of companies. As such, corporate image is believed to have the same characteristics as a self-schema influencing the buyers' purchasing decision.
GENRE
Business & Personal Finance
RELEASED
2001
1 January
LANGUAGE
EN
English
LENGTH
16
Pages
PUBLISHER
The DreamCatchers Group, LLC
SIZE
274.5
KB
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