AdWords Second Edition

What are the rough order estimates on cost savings/opportunities that AdWords brings? Does AdWords include applications and information with regulatory compliance significance (or other contractual conditions that must be formally complied with) in a new or unique manner for which no approved security requirements, templates or design models exist? Who needs to know about AdWords ? Is a fully trained team formed, supported, and committed to work on the AdWords improvements? What are the success criteria that will indicate that AdWords objectives have been met and the benefits delivered?



Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.



Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make AdWords investments work better.



This AdWords All-Inclusive Self-Assessment enables You to be that person.




All the tools you need to an in-depth AdWords Self-Assessment. Featuring 726 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which AdWords improvements can be made.



In using the questions you will be better able to:



- diagnose AdWords projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices



- implement evidence-based best practice strategies aligned with overall goals



- integrate recent advances in AdWords and process design strategies into practice according to best practice guidelines



Using a Self-Assessment tool known as the AdWords Scorecard, you will develop a clear picture of which AdWords areas need attention.



Your purchase includes access details to the AdWords self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.