The Architecture of the Profession is the title of a research project undertaken at the Manchester School of Architecture. It is intended to provoke thought and debate within the wider architectural community, questioning the current model of practice in the UK through historical analysis of both the image and role of architects and an extensive industry survey; revealing a conflicted professional landscape. Prospective forms of practice emerging now will inform the future production of the built environment. There is the potential for an expanded field of architects who will achieve more through greater engagement with both clients and wider society. This new profession must be open to change, optimistic and ready to rise to the challenges facing the world.