Artificial Intelligence for Business

This book seeks to build a shared understanding of Artificial Intelligence (AI) within the global business scenario today and in the near future. Drawing on academic theory and real-world case studies, it examines AI’s development and application across a number of business contexts.

Taking current scholarship forward in its engagement with AI theory and practice for enterprises and applied research and innovation, it outlines international practices for the promotion of reliable AI systems, trends, research and development, fostering a digital ecosystem for AI and preparing companies for job transformation and building skills.
This book will be of great interest to academics studying Digital Business, Digital Strategy, Innovation Management, and Information Technology.
Ana Landeta Echeberria is Professor at Universidad a Distancia de Madrid, Spain and an expert in corporate strategy and digital transformation. She has a PhD in Management and Business Administration and serves as the Director of Institutional Relations and Director of “Technological Social Sciences” Research Group at the Universidad a Distancia de Madrid. She is also currently the Vice President of TodoStartups, S.L.