Bogus Beauty & The New Power of American Women

Worldwide, American women are coming in greater financial and psychological power and the affects are not necessarily going to be pretty nor beneficial to men and children. Many of those changes are esoteric as well as taboo in the media. However,  BOGUS BEAUTY & The New Power of American Women digs deep into the emerging reality of this power…and after 20 of dedicated research, the work is finally available. 


Loaded with hundreds of personal, witty interviews, Bogus Beauty covers the global-competitive advantages of American women as well as the increasing American male vulnerability to women. The typically unknown psychological and economic affects of this expanding feminine power. is covered in a unique and interesting way.  


A book reviewer wrote: 


“BRAVE and Brilliant”


“My wife and I read this book, here are her thoughts: "I loved it! He really hit the nails on their heads. I have watched women my entire life, often wondering why they do what they do, to each other and themselves. Richard breaks down the different psychosis into organized archetypes. His insights are thought provoking and he tempers the volatile subject matter with his brand of humor, which I appreciated also. Sadly I am sure many thin skinned PC femmes will be upset by the reading of this, but if you truly wish to be a better woman you will not prolong facing these dark parts of our gender any more than you must and stop the madness! It should be required reading in Women's Studies courses :) seriously. You are a brave man for writing this book and I think your insights are a valuable resource Richard, Bravo!"


Bogus Beauty is about our deepest internal beliefs about women and the way all Americans have been influenced by past female magnetism and prerogatives. This new book could perhaps, be highly important to foreign businesses doing business with any American.


​At the very core of the adverse affects on American men and the dramatic increase in the financial and political power of American women - is bogus beauty. 


What is bogus beauty you ask?


Well, to start with, if you’re an American, you see it everywhere on billboards, TV, the Internet, and magazines and it’s highly toxic and backed with tons of cash. It has a trillion dollar grip on the America psyche and it's on almost every shelf, in every American home. It's also “expected" in American business but it’s truly dangerous to your health. It’s most obvious however, on almost every American woman’s face - every moment of everyday. It’s mass incessant-narcissism and unfortunately, it is now also highly coveted and considered as normal and natural by American children. Facts show that American women, who are living in or near poverty, will even sacrifice better food and health for their children in order to buy lipstick and cosmetics with which to compete with other women and attract men. Bogus beauty is the mass illusion and mass delusion of beauty. It has also become a ubiquitous competitive “tool” for women and in a very real way, bogus beauty has become an overwhelming addiction, an insidious chemical killer and destroyer of lives in American families. It also fosters violence but is rarely considered a cause of it.


American women gain great financial and psychological power from bogus beauty and it’s now recognized in global economic circles as “erotic capital." Dozens of new “Alpha Bitch” and “Stiletto” feminist networks are being organized around bogus beauty to "dismantle" male-dominated businesses. These media savvy feminist networks are also legally coaching and “mentoring” legions of high school and college-age women to “lean in” and bring about “the end of men.” Bogus beauty is at the very center of this growing, global power.


You need to know why this is happening now and what can be done to make things better…for you, your business and your family.