Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch
Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet.
Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. In Phase One, you'll discover your core identity, from your written brand statement to fonts, colours, posing for photos, and more. In Phase Two, you'll learn how to deliver consistent content - realistically, by understanding social platforms and making the right choices for your work. And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.
Weaving interviews with household names like Gary Vee, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for - and skyrocket your career.
In this energetic program, Serhant (Big Money Energy), a real estate broker and star of the Bravo reality television show Million Dollar Listing New York, tells readers how to develop a personal brand. His three-step process involves identifying "the special thing that makes you you," promoting that message with a steady stream of content on social media, and then expanding to other venues, including speaking engagements and articles for newspapers and magazines. Interviews with company founders illustrate the advice. For instance, Serhant emphasizes the importance of determining a brand's "purpose, intentions, and goals for the future" by telling how Tom Bilyeu cofounded Quest Nutrition to make health food that his family, who struggles with obesity, "could choose based on taste that happened to be good for them." Helpful tips for boosting social media engagement recommend prioritizing quantity over quality and hooking viewers by announcing at the start of a video what they're going to learn. Serhant's enthusiasm enlivens the proceedings ("I'm practically jumping out of my chair while I write this!"), though the persistent use of all caps grates ("The vision you create should inspire and excite you EVERY SINGLE DAY"). Still, it's a useful guide to making a name for oneself.