Branding Democrats

Democrats, stop whining and start winning! 

Democrats are awful at branding. 

Political branding isn’t about slogans, messages, or logos. It’s not about individual candidates and campaigns either. 

It’s about what Democrats stand for and are known for in the minds of voters. It’s how voters feel about the party over years, or even decades. 

Today, the Democrats’ brand is in shambles. And that is costing us elections. 

This functional, easy-to-read guide describes the branding blunders Democrats continually make, and delivers specific steps the party can take to turn things around. 

The need could not be more urgent. Our democracy is at stake. Let’s rebuild the Democratic brand, together.