Branson

Behind the Mask

    • 4.5 • 2 Ratings
    • £0.99
    • £0.99

Publisher Description

The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.

But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman?

In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.

GENRE
Biography
RELEASED
2014
27 January
LANGUAGE
EN
English
LENGTH
384
Pages
PUBLISHER
Faber & Faber
SIZE
2.3
MB

Customer Reviews

Gareth-Reid.co.uk ,

Think you know the man, think again!

A truly powerful biography that is a 'must read' for anyone who bought into the ballooning businessman and the accompanying brand. Bower is a fearless author who shows those who choose to know the other side of the coin. Read it and join those who took the 'Red Pill' and looked beyond the headlines!

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