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Publisher Description

Introduction to Business is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.


This textbook covers:


Introduction to Business -- What is a Business?, The Business Environment, Trends in American Business, Introduction to Entrepreneurship, Learning Business Topics

 

Economics and Business -- Introduction to Economic Systems, Businesses Under Capitalist Systems, Measuring Economic Performance, Businesses Under Socialist Systems, Businesses Under Communist Systems, Businesses under Mixed Economic Systems

 

Business Ethics and Social Responsibility -- Business Ethics, Promoting Ethical Behavior, Social Responsibility, Consumer Rights

 

International Business -- The Drive for International Trade, International Trade Barriers, International Trade Agreements & Organizations, The Money of International Business, Types of International Business

 

Business Writing -- Introduction to Business Communications, Means of Communication, Creating High Value Communications, Effective Rhetoric and Presentation, Word Choice, Audience Analysis

 

Types of Business Ownership -- Sole Proprietorships, Partnerships, Corporations, Special Forms of Ownership, Franchising, Cooperatives and Joint Ventures, Corporate Growth

 

Small Business and Entrepreneurship -- The Small Business, Small Business Owners: A Profile, Small Business Owners: The Disadvantages, Starting a Small Business

 

Management -- An Introduction to Management, Functions of Managers, Types of Management, Decision Making, Characteristics of Good Managers

 

Organizational Structure -- Designing an Organization, An Organization of Functions, Responsibility within an Organization, Models of Organization Structure, Teams within Organizations, Communication Channels

 

Operations Management -- An Introduction to Operations Management, Quality Management, Productivity, Controlling the Supply Chain, Planning for Operations

 

Motivation Theories and Applications -- Management and Motivation, Theories on Motivation, Modern Views on Motivation, Motivation Techniques in Practice

 

Human Resource Management -- Human Resources and Relevant Laws, Performance, Promotion and Firing, Compensation, Developing Employees, The Functions and Goals of HR, Human Resources Needs, Diversity in Human Resources, Recruitment

 

Organized Labor Relations -- The History of Unions, Organized Labor and Relevant Laws, Collective Bargaining, Employee Management Issues, Union Negotiating Tactics

 

Marketing and The Customer Relationship -- Customer Relationships, Marketing Strategies

 

Product and Pricing Strategies -- Pricing Methods, Pricing Objectives, Pricing Strategies, Pricing Products, New Product Development, Product Strategy, Product Packaging and Branding

 

Product Distribution -- Distribution Channels, Wholesalers, Retailers, Logistics

 

Marketing Communications -- The Promotion, Public Relations, Personal Selling, Advertising

 

Financial Statements -- Ratio Analysis and Statement Evaluation, Accounting Information, The Accounting Process, The Balance Sheet, The Income Statement, The Statement of Cash Flows

 

Managing Information Technology -- Information Technology Trends, Decision Making, E-Commerce, Difficulties with New Technologies

 

The Functions of Money and Banking -- Money as a Tool, Credit, American Banking, Trends in Banking, The Federal Reserve System, Protection of Funds

RELEASED
2013
August 22
LANGUAGE
EN
English
LENGTH
1188
Pages
PUBLISHER
Boundless
SIZE
126.1
MB

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