• £5.99

Publisher Description

Introduction to Business is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.

This textbook covers:

Introduction to Business -- What is a Business?, The Business Environment, Trends in American Business, Introduction to Entrepreneurship, Learning Business Topics


Economics and Business -- Introduction to Economic Systems, Businesses Under Capitalist Systems, Measuring Economic Performance, Businesses Under Socialist Systems, Businesses Under Communist Systems, Businesses under Mixed Economic Systems


Business Ethics and Social Responsibility -- Business Ethics, Promoting Ethical Behavior, Social Responsibility, Consumer Rights


International Business -- The Drive for International Trade, International Trade Barriers, International Trade Agreements & Organizations, The Money of International Business, Types of International Business


Business Writing -- Introduction to Business Communications, Means of Communication, Creating High Value Communications, Effective Rhetoric and Presentation, Word Choice, Audience Analysis


Types of Business Ownership -- Sole Proprietorships, Partnerships, Corporations, Special Forms of Ownership, Franchising, Cooperatives and Joint Ventures, Corporate Growth


Small Business and Entrepreneurship -- The Small Business, Small Business Owners: A Profile, Small Business Owners: The Disadvantages, Starting a Small Business


Management -- An Introduction to Management, Functions of Managers, Types of Management, Decision Making, Characteristics of Good Managers


Organizational Structure -- Designing an Organization, An Organization of Functions, Responsibility within an Organization, Models of Organization Structure, Teams within Organizations, Communication Channels


Operations Management -- An Introduction to Operations Management, Quality Management, Productivity, Controlling the Supply Chain, Planning for Operations


Motivation Theories and Applications -- Management and Motivation, Theories on Motivation, Modern Views on Motivation, Motivation Techniques in Practice


Human Resource Management -- Human Resources and Relevant Laws, Performance, Promotion and Firing, Compensation, Developing Employees, The Functions and Goals of HR, Human Resources Needs, Diversity in Human Resources, Recruitment


Organized Labor Relations -- The History of Unions, Organized Labor and Relevant Laws, Collective Bargaining, Employee Management Issues, Union Negotiating Tactics


Marketing and The Customer Relationship -- Customer Relationships, Marketing Strategies


Product and Pricing Strategies -- Pricing Methods, Pricing Objectives, Pricing Strategies, Pricing Products, New Product Development, Product Strategy, Product Packaging and Branding


Product Distribution -- Distribution Channels, Wholesalers, Retailers, Logistics


Marketing Communications -- The Promotion, Public Relations, Personal Selling, Advertising


Financial Statements -- Ratio Analysis and Statement Evaluation, Accounting Information, The Accounting Process, The Balance Sheet, The Income Statement, The Statement of Cash Flows


Managing Information Technology -- Information Technology Trends, Decision Making, E-Commerce, Difficulties with New Technologies


The Functions of Money and Banking -- Money as a Tool, Credit, American Banking, Trends in Banking, The Federal Reserve System, Protection of Funds

22 August

More Books by Boundless