Candy Men: The Story of Switzer's Licorice

The sweet smell of licorice and the giant candy bar painted on the factory wall at the Eads Bridge remain locked into the collective memory of generations of St. Louisans. Candy Men: The Story of Switzer’s Licorice tells the story of how two Irish-American families began a candy company in the kitchen of a tenement in St. Louis’s Irish slum and showed the world how the American Dream can be built upon a foundation of candy.


In a story that passes through three generations, two World Wars, economic depressions, and labor unrest, the Murphys and the Switzers dedicated their lives to keeping the dream alive until it was put to an end by forces beyond their control. And yet, in an unlikely turn of events, the story continues today with a fresh twist and a renewed life of its own.