Communication

Using the concepts explained in this book, one CEO grew his company from $85 million to $100 million. A Vice President added $10 million to his bottom line in one year. A CEO who is a turnaround specialist successfully led two restaurant chains from near bankruptcy to sustained profitability. Other leaders have used these concepts successfully in improving team cohesiveness and productivity, in negotiating, in dealing with boards of directors, in fundraising, in education to raise the academic achievement of their students, and in many other ways. These and many other stories are used in this book to explain the concepts and connect theory to practice in ways that enable the busy leader to understand how to apply them in their daily lives.

Renowned trainers Judy and Joe Pauley describe for you the six personality types: Reactor, Workaholic, Persister, Dreamer, Rebel, and Promoter. Since no person fits neatly into one single category, they present a nuanced view of these types and the different “floors” of all of our personalities. The book then describes the needs and perceptions of each of the personality types, and the channels and interaction styles you can use to reach each of them.

The concepts described in this book are scientifically based and have withstood nearly 40 years of scrutiny and scientific inquiry. They are also universal, having been proven effective everywhere they’ve been used—in the United States, Canada, Europe, Asia, Australia, New Zealand, Africa, Latin America, and the Caribbean.