Consumer Profiles (RLE Consumer Behaviour) Consumer Profiles (RLE Consumer Behaviour)
Routledge Library Editions: Consumer Behaviour

Consumer Profiles (RLE Consumer Behaviour‪)‬

An introduction to psychographics

Barrie Gunter & Adrian Furnham
    • £49.99
    • £49.99

Publisher Description

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

GENRE
Business & Personal Finance
RELEASED
2014
5 December
LANGUAGE
EN
English
LENGTH
198
Pages
PUBLISHER
Taylor & Francis
SIZE
870.5
KB

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