• £43.99

Publisher Description

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

GENRE
Business & Personal Finance
RELEASED
2018
November 2
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Springer International Publishing
SIZE
20.5
MB

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