Earth: The Sequel
The Race to Reinvent Energy and Stop Global Warming
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- £9.99
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- £9.99
Publisher Description
How to harness the great forces of capitalism to save the world from catastrophe.
The forecasts are grim and time is running out, but that’s not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a surprisingly hopeful message: We can solve global warming. And in doing so, we will build the new industries, jobs, and fortunes of the twenty-first century.In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. These entrepreneurs are poised to remake the world’s biggest business and save the planet—if America’s political leaders give them a fair chance to compete.
PUBLISHERS WEEKLY
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a "logical, elegant, market-based approach" include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet.
