Eyes Wide Open

In ‘Eyes Wide Open’ Noreena Hertz does for decision-making what Daniel Kahneman did for thinking.
Why should you be wary of experts?Are emails destroying your ability to think?How do you know which sources of information are credible?Whose advice should you trust?
‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions.

By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent.

‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.

Reviews

‘A practical guide to critical thinking in the digital age that is as useful for students as it is for CEOs … Most books of this type urge us to do what they say and everything will be fine. Hertz’s is an antidote to this kind of thinking.’ Daisy Goodwin, The Sunday Times

‘Hertz is a bestselling author who also advises prime ministers, heads of companies and international organisations such as the World Bank. Her aim is to alert us to myriad ways in which irrational factors influence our decisions.’ Toby Young, Mail on Sunday

‘Noreena Hertz has written perceptive books about the growth of global capitalism and international debt. Now she's turned her attention to the information age with “Eyes Wide Open” … She's right on the money with a directive that we should become 'challengers' of so-called expert advice.’ Janet Street Porter, Independent

‘A brilliant writer … and formidable researcher’ Times Higher Education

‘A brilliant writer … and formidable researcher.’ Times Higher Education Supplement

‘”Eyes Wide Open” is comprehensive – it covers everything from the use and abuse of statistics and numerical techniques (including a depressing reminder that most of our political leaders can barely count) to the need to be qualitative in our decisions.’ Management Today

'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of ‘Jerusalem: The Biography’

‘Helps you to survive the digital deluge… It's provocative, helpful and funny’ Martha Lane Fox

‘Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach’ – Michael Lynton, CEO of Sony Entertainment, Inc.

'Witty, well-researched and practical … an invaluable guide for anyone facing tough decisions in today’s complex world' Dominic Barton, Global CEO of McKinsey & Co.

About the author

Noreena Hertz is a best-selling author and academic, described by The Observer as ‘one of the world’s leading thinkers’. She has provided keynote addresses at TED and the World Economic Forum, advises a range of major corporations and is Associate Director of the Centre for International Business and Management, University of Cambridge.