Dr. Perricone’s FOREVER YOUNG makes an extraordinary promise: by following a program designed to decrease wrinkles and dramatically improve the appearance of the skin, the reader is also guaranteed more energy, less fat and an improved mood. The core of Dr. Perricone’s appeal is his scientific grounding and authority. In a field notorious for the triumph of style over substance, Dr. Perricone is at the cutting edge of new science which is scientifically proven to work. At the core of the new book is an exciting new science on skin: Nutrigenomics and gene expression. With his innovative vision, Dr. Perricone has applied the new science to ease wrinkles, make the skin supple, smooth and glowing. His prescriptive program will shave years off the reader's appearance and will give the reader more energy.
Celebrity dermatologist Perricone (The Perricone Prescription) claims to have the key to blocking age-related illness while achieving youthful skin and energy. Based on nutrigenomics, an emerging field linking nutrition and longevity, his plan claims to activate age-reversing genes and biochemicals with superfoods (e.g., wild salmon, watercress, chia seeds, barley grass, cinnamon, cocoa); supplements (e.g., vitamins K and D, astaxanthin, Pycnogenol); a fat-burning diet with recipes; yoga; and rest. While other recent titles particularly Michael Roizen and Mehmet Oz's YOU: Staying Young echo such counsel, Perricone takes a beeline approach, backed by new technologies (Perricone's own Cold Plasma cream) and noninvasive skin treatments (micro-current). A resource list directs readers to Perricone-brand or promoted products (Williams-Sonoma cookbooks, Le Creuset cookware, etc.). Many favorite foods are forbidden in exchange for ageless beauty without chronic dieting and excessive workouts. After a few days free of dietary devils, readers might even embrace Perricone's model of success: Madonna and her salmon retox.