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Free Product As a Complement Or Substitute for a Purchased Product--Does It Matter?(Report)
Modern Economy 2011, May, 2, 2
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Publisher Description
1. Introduction Producers, sellers, department stores and supermarkets frequently offers sales and promotions, often using direct price reductions (such as a 50% discount) or effective price discounts, using a policy of "buy one get one free" where buying an item at full price grants the buyer a free item. The free item might be another unit of the same item (BOGOF) or a different item ("buy one get a different item free", BOGDIF), of the same nominal value.
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