In Hashtag Authentic, social media guru Sara Tasker provides tips, advice and guidance on how to turn your personal Instagram account into a profitable creative outlet.
Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way.
Sara's nurturing voice and enchanting photography provide guidance on:Storytelling, with tips on finding your own visual style and personal niche.Making pictures, including composing for Instagram, finding the best light and getting the most out of your camera phone.Archiving your life, with tips organized by themes like Craft & Making, Family & Pets and Food & Ingredients.Sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.
Customer ReviewsSee All
Expert and friendly advice for creatives
I’m an artist and printmaker and use Instagram to document my work primarily. Reading this gives you such valuable advice from a true social media expert. As a creative, I honestly can’t recommend this book enough if you need some help with curating and selecting your photographs. Sara offers such incredible insights into how to use Instagram as a tool but also made me fall back in love with the idea of using it to tell your stories and engage with your own special group of dedicated followers rather than just chasing the ‘likes’. I also recommend the Hashtag Authentic podcast!