Hidden Multipliers

Growth has stalled. Customers are leaving. But no matter how hard you work or how many sleepless nights you puzzle it out, you can't seem to solve it.

You sense you're working on the wrong things, but you don't know what the right ones are.

Hidden Multipliers are levers that create outsized growth from small changes that your current team can execute. They're hidden because you lack the data to identify them, or fail to recognize them on your to-do list, or you're refusing to face what they reveal.

This book details eleven multipliers—from the customers quietly destroying your profit to how to raise prices while simultaneously increasing signups—and teaches the mechanisms behind each. It's full of real-world examples like WP Engine, which used four multipliers to grow from $1M to $5M in a single year.

Jason Cohen built four companies over twenty-five years (two bootstrapped, two venture-backed, two valued above a billion dollars) and invested in sixty startups. He wrote this book so you don't need twenty-five years to find your own multipliers.