We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it’s clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this?
Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high frequency change: rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high frequency change, what drives it, and how we must respond by changing the way we run our organisations – and our lives.