How a Blog Held Off the Most Powerful Union in America How a Blog Held Off the Most Powerful Union in America

How a Blog Held Off the Most Powerful Union in America

    • £4.99
    • £4.99

Publisher Description

The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: “We use the power of persuasion first. If it doesn’t work, we try the persuasion of power.” The targets of SEIU’s corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU’s efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University.

GENRE
Business & Personal Finance
RELEASED
2014
13 April
LANGUAGE
EN
English
LENGTH
90
Pages
PUBLISHER
Process Improvement LLC
SIZE
181.3
KB

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