• £9.99

Publisher Description

How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. 


In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

GENRE
Business & Personal Finance
RELEASED
2019
March 21
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
LID Publishing
SIZE
8.8
MB

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