Everything you need to know and a step by step how to guide to setting up and running your own market, fair or fete from the nuts and bolts of dealing with local authorities to attracting stallholders and advertising in the age of social media. The book was written by a novice market organiser who applied her ability to absorb and understand the unfamiliar to the traditional country market and, in spite of bureaucracy, extremes of weather, entrenched competitors and skeptical stallholders, built and ran a 21st century village market with a difference.
The book contains the account of the market's first year as she mastered new online skills, gained an understanding of the psyche of the stallholder and an obsession with weather forecasts. It also includes a how to for people organising markets, fairs and fetes a list of links in Chapter 19 to useful software, websites and government authorities that regulate market activities in Australia, the UK and the USA, as well as some in depth insights into the pitfalls for organisers of markets, fetes, or festivals. There are also tips and suggestions for stallholders. The advice here is readily adapted to any event that involves people, personalities and planning. If you don't live in Australia you will need to research your local legislation for compliance issues but this book and it's list of useful links, is a very good place to start.
The book is also inspirational to anyone who's changed careers or is planning to do so.