Insights on W. Chan Kim’s Blue Ocean Strategy by Instaread
Publisher Description
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base...
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GENRE
Reference
RELEASED
2018
20 August
LANGUAGE
EN
English
LENGTH
21
Pages
PUBLISHER
Instaread
SIZE
241.6
KB
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