International Business Specializations of Accounting, Finance and Marketing Professors, 1994-2003.
Journal of International Business Research 2009, July, 8, 2
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Publisher Description
INTRODUCTION This paper investigates the teaching and research interests of professors of accounting, finance and marketing at U.S. colleges and universities pertaining to their specializations in multinational business. The stimulus for this study stems from several interconnected factors. First and foremost, the business environment has exhibited strong trends toward globalization in almost every aspect in the last 25 years. The internationalization of financial markets and the resulting 24-hour marketplace for numerous financial assets just serves as one glaring example of business globalization. Even in some fields where one could not have imagined a global market place and therefore, an existence of global competition just 5 years ago, such a possibility has become a reality. The markets for medical care, surgeries as well as post-operative recovery have also now become worldwide. In a newly emerging field called "Medical Tourism," patients from all of over the globe consider India and Thailand, among others, as viable alternatives to many highly developed and well established medical care locations.