Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Before something can go viral, it must be contagious. Drawing upon his numerous academic publications and the work of others in a variety of fields, Berger explores the essential elements of how ideas, products, and organizations become very popular very quickly and unlike other authors, his answers don't necessarily point to social media. Keith Nobbs narrates in a youthful, slightly nasal voice and this makes his performance all the more effective, as a youthful voice, rather than an older one, is better suited to explain the dynamics of popularity. Nobbs's reading is nuanced and will help listeners navigate the author's anecdotes and research. On its own, the author's prose is engaging, but with Nobbs's narration, the audiobook feels almost conversational, making Berger's book even more accessible. A Simon & Schuster hardcover.
Very good insight on virality
Nipsey Hussle brought me here
His raps about this book brought me here to take in and help on my business venture. It was an excellent read and I have learnt so much from it. 10/10