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Publisher Description

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

GENRE
Business & Personal Finance
RELEASED
2013
14 March
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Simon & Schuster UK
SIZE
1
MB

Customer Reviews

Riyaj.r ,

Great

Very good insight on virality

NormzIll ,

Nipsey Hussle brought me here

His raps about this book brought me here to take in and help on my business venture. It was an excellent read and I have learnt so much from it. 10/10

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