John Kennedy Jr.’s creative director for George magazine presents “a vivid portrait of JFK Jr. that only a select few have ever seen, offering a touching and honest tribute to John’s legacy” (BookReporter.com).
If George magazine was about “not just politics as usual,” a day at the office with John F. Kennedy Jr. was not just business as usual. John handpicked Creative Director Matt Berman to bring his vision for a new political magazine to life. Through marathon nights leading up to George’s launch; extraordinary meetings with celebrities including Barbra Streisand, Robert De Niro, and Demi Moore; and jokes at each other’s expense, Matt developed a wonderfully collaborative and fun-loving relationship with America’s favorite son.
They were an unlikely team: the poised, charismatic scion of a beloved political family and the shy, self-deprecating, artistic kid. Yet they became close friends and confidants. In this warm, funny, and intimate book, Matt remembers his brilliant friend and colleague—John’s approach to work, life, and fame, and most of all, his ease and grace, which charmed those around him.
More than any book before it, JFK Jr., George, & Me reveals the friendly, witty, down-to-earth guy the paparazzi could never capture. Matt opens the doors of John’s messy office to share previously untold stories, personal notes, and never-before-seen photos from the trenches of a startup magazine that was the brainchild of a superstar. John helped Matt navigate a world filled with celebrities, artists, beauty, style, competition, and stunningly tender egos. In turn, Matt shares the invaluable lessons about business and life that he learned from John. What emerges is a portrait of JFK Jr. as a true friend and mentor.
Berman shares stories from his tenure as creative director of George magazine, including his encounters with a host of celebrities and his experience working as J.F.K. Jr.'s second in command. The author's humor and self-deprecation make for a lot of fun moments as he takes readers behind the scenes of many photo shoots, dishing on celebrity behavior such as Barbara Walters's playful flirtation with a notoriously disagreeable photographer. In addition, Berman details the creative process leading up to the launch of George with the iconic cover featuring Cindy Crawford dressed as George Washington. Most noteworthy though is Berman's insight into the character and work ethic of his late boss, J.F.K. Jr., who he describes as an elder brother figure. Berman's admiration for his friend and coworker is evident throughout the book. He is portrayed as a talented, sincere, and charismatic guy who was known to poke fun at those he loved and could win over a room with his impromptu Fonzie impression. It is Berman's palpable grief and musings on wasted potential at the loss of his friend that make this more than a celebrity-tell all.