Kidfluence Kidfluence

Kidfluence

The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

Anne Sutherland & Beth Thompson
    • £14.99
    • £14.99

Publisher Description

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

GENRE
Parenting
RELEASED
2003
22 August
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
McGraw Hill LLC
SIZE
721.1
KB

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