Lean Customer Development Lean Customer Development

Lean Customer Development

Building Products Your Customers Will Buy

    • £15.99
    • £15.99

Publisher Description

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products

GENRE
Business & Personal Finance
RELEASED
2017
30 August
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
O'Reilly Media
SIZE
4
MB

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