LEGO Studies LEGO Studies

LEGO Studies

Examining the Building Blocks of a Transmedial Phenomenon

    • £38.99
    • £38.99

Publisher Description

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.

LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

GENRE
Non-Fiction
RELEASED
2014
13 November
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Taylor & Francis
SIZE
18.2
MB

More Books Like This

Exploring the History of Childhood and Play through 50 Historic Treasures Exploring the History of Childhood and Play through 50 Historic Treasures
2020
Vinyl Leaves Vinyl Leaves
2019
The Artist as Inventor The Artist as Inventor
2021
Cinematicity in Media History Cinematicity in Media History
2015
The Moving Eye The Moving Eye
2019
Experimental Film and Anthropology Experimental Film and Anthropology
2020

More Books by Mark Wolf

Human Factors Issues in Combat Identification Human Factors Issues in Combat Identification
2017
Exploring Imaginary Worlds Exploring Imaginary Worlds
2020
The Routledge Companion to Media Technology and Obsolescence The Routledge Companion to Media Technology and Obsolescence
2018
The Routledge Companion to Imaginary Worlds The Routledge Companion to Imaginary Worlds
2017
Revisiting Imaginary Worlds Revisiting Imaginary Worlds
2016