A real-world insight into a specific events industry sector: Live Event Production - The business of face-to-face communication.
What it actually feels like to work in corporate live events. Structured around the project timeline, from receipt of a brief, through pre-production design and planning to directing the show experience on the day the book is full of industry anecdotes (and some horror stories) as well as over 160 reference images, useful tips and guidelines. The stage-by-stage creative process of putting together an engaging and effective live event.
Written with university students, graduates and recent industry joiners in mind it serves as a compliment to - rather than replacement for - more logistics-based event management publications. It’s been constructed specifically for the iPad with informative visuals, topic summaries and clear chapter flow. The subtitle of ‘Effective, face-to-face, corporate communication or, Reaching the guy at the back with bad eyesight – who’d rather be in the bar’ encapsulates the event producer's challenge of engaging with attendees, some of whom may not even want to be there…
Live events has never been the easy career option. However it’s guaranteed the reader will think differently about this career choice or communications medium by the time they make it to the end.