Marketing Excellence 2
Award-Winning Companies Reveal the Secrets of Their Success
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5.0 • 1 Rating
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- £29.99
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- £29.99
Publisher Description
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more.
Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.
To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.
Customer Reviews
Marketing Excellence 2
For any level of marketer, a great book chocca full of inspiring brands using equally inspiring ideas to stand out and really connect with their customers. Lots of ideas, easily digested, across a broad range of marketing subject matter (from launching or revitalising a brand to social marketing, sustainability and even studies of best way to organise a marketing department within a company). A great read, would thoroughly recommend.