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Publisher Description

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

GENRE
Business & Personal Finance
RELEASED
2013
July 23
LANGUAGE
EN
English
LENGTH
219
Pages
PUBLISHER
BookRix GmbH & Co. KG
SIZE
644.1
KB

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