![Metropolitan Life Insurance: e-Commerce](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Metropolitan Life Insurance: e-Commerce](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Metropolitan Life Insurance: e-Commerce
9A99E011
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- £1.99
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- £1.99
Publisher Description
In 1998, Metropolitan Life's first vice president of Interactive Commerce faced a plethora of opportunities, challenges, and decisions in charting MetLife's strategy for e-commerce. He wanted to move quickly into transacting Web-based commerce, but he had to consider executive support, infrastructure requirements, possibly disenfranchising the sales force, fast-moving competitors, and the frenzied rate of technology change. The case covers almost all e-commerce start-up issues, but from the perspective of a large, established "bricks and mortar" business. (A 19-minute video is available for purchase with this case.)
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