The Most Important Question: And a Few Other Really Good Questions On Strategy

This is the sixth in a series of business strategy books based on the popular Planninga From Nanninga blog by Gerald Nanninga. This book looks at the eight most important topics one must consider when developing a business strategy. Using simple stories from everyday life, Nanninga makes the issues come alive in a memorable and easy to understand way. Topics include positioning, reacting to change, the role of data, and the role of the strategist. Some of his answers may surprise you. Everyone should come away with insights to improve their company's strategic planning. Mr. Nanninga is currently the Principal Consultant for Planninga From Nanninga.