Note on Retail Customer Analysis Note on Retail Customer Analysis

Note on Retail Customer Analysis

9B05A019

Michael R. Pearce
    • £1.99
    • £1.99

Publisher Description

Retail marketers succeed by serving and satisfying customers. Accordingly, every retailer should be vitally concerned with identifying and understanding both current and potential customers, also known as prospects. This note explores how retailers approach customer analysis, segmentation, trade areas, etc.

GENRE
Business & Personal Finance
RELEASED
2005
28 October
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SIZE
496.5
KB

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