Oasis of the Seas: The Largest Cruise Liner in the World
9B11A006
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- £1.99
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- £1.99
Publisher Description
The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, the corporation that commissioned the Oasis.
GENRE
Business & Personal Finance
RELEASED
2011
9 August
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SIZE
5.2
MB
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