Open Innovation
Academic and Practical Perspectives on the Journey from Idea to Market
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- £27.99
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- £27.99
Publisher Description
Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation. This edited volume explores the latest research and case studies on aspects of the innovation process ranging from idea generation and the evaluation of ideas to the creation of ecosystems, all to support ideas as they are brought to market.
GENRE
Health & Well-Being
RELEASED
2016
13 May
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Oxford University Press
SIZE
7.5
MB
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