Personal Branding 101

Your personal brand is not just your logo or your business card. It's a deeper extension of yourself, the unique gifts and values that you bring to the world and share with people. But it's important to make sure your personal brand and message are perceived the way you want them to. You think you're putting out A, but people are really getting C. This is a big problem if you don't know how your message is being perceived. Libby Gill is here to help! She's a personal brand strategist with over 15 years of experience heading public relations and corporate communication at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. Libby was also the branding brain behind the launch of Dr. Phil! In Personal Branding 101: Finding the Brand Called YOU, Libby reveals how to develop your own personal brand to its fullest potential.