It is extraordinary how powerful some words can be. By changing a single word in a sentence we can radically alter what it communicates and how it is received. In this book we will be examining how understanding and adapting what you are saying will improve your ability to communicate and produce desired results.
When we listen to a media savvy politician responding to a tricky interview question we often become aware of how adept they can be at adapting language for their own purposes. It is the intention of this book to highlight some words and phrases that can elicit such valuable results.
And using some of them might even change your life.