Pragmalytics

REACTIONS TO PRAGMALYTICS

This is really good full of common sense approaches that not only blend analytics and creativity, but hold everyones thinking to a behavioral set of imperatives a grounded human starting place that lets you make better decisions.

-Ben Kline, ex CSO/CMO, Leo Burnett

This is a must read for business executives confronting the digital imperative. Breas lively prose is on-point, provocative, and actionable.

-Bob Neuhaus, Global Sector Head Financial Services, TNS

This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.

-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group