Predatory Thinking
A Masterclass in Out-thinking the Competition
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4.5 • 22 Ratings
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- £6.99
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- £6.99
Publisher Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Customer Reviews
Wonderful
I could read Dave Trott's words on a daily basis. Wonderful.
Brilliant
Owning-up first. I used to work with Dave.
He's inspirational, and so is this book.
It's a must - read for anyone involved in business, and a highly entertaining and thought-provoking read for anyone who isn't.
And it's not another of those dull business-orientated books you find in airport bookshops - it's entirely done with anecdotes and for-instances, many of them personal, most of them funny, some of them jaw-dropping and all of them thought- provoking.
You'll immediately start quoting it to all your friends.
If you read Dave's first book Creative Mischief, you'll love this.
if you didn't, get them both.
Now.