Stephen R. Covey believed there were only two ways to live life: a life of primary greatness or a life of secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness - integrity, responsibility and contribution - far outweighed the extrinsic rewards of secondary greatness - money, popularity and the self-absorbed, pleasure-ridden life that some people consider 'success'.
In his posthumous work, Covey lays out the 12 levers of success that willl lead to a life of primary greatness: Integrity, Contribution, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning and Renewal, For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness.
The late Covey (The 7 Habits of Highly Effective People) was both a successful business book author and an astute observer of the human condition. As outlined in this posthumously published work, his research and work with people from around the globe led Covey to conclude that true success lies in moving from a life limited by external trappings to a life of peace, wisdom, and satisfaction what he called primary greatness. The insightful essays included here, many written while Covey was formulating his famous seven habits, explore "levers of success" such as integrity, contribution, sacrifice, and service. The essays delve deep into these principles to help readers incorporate them into their daily lives. From loyalty and reciprocity to renewal and diversity, these are the character-defining traits without which Covey believes no one can truly succeed. Inspirational and motivating, Covey's words resonate, whether he is pondering the concept of fairness or extolling the value of a love of learning and the search for wisdom. Covey's legions of fans around the world will flock to this slim but influential collection about the greatness dormant inside all of us.