Retaining Current vs. Attracting New Golfers: Practices Among the Class A Carolinas Professional Golf Association Membership (Report)
The Sport Journal 2007, Fall, 10, 4
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Publisher Description
Abstract: Golf rounds declined in the U.S. from 2001 to 2004. The southeast region of the country has started to show increases in golf rounds. A possible explanation for this turn-around can be found in the theory of reasoned action. A survey among Professional Golf Association Class A Members in the Carolinas section of the PGA shows the utility of retaining current avid golfers is greater than the utility of attracting new golfers. Implications for managing golf clubs nationally are discussed.
GENRE
Reference
RELEASED
2007
22 September
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
United States Sports Academy
SIZE
355.1
KB
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